Different ways to
approach investing.
Investing strategies are different approaches investors use to decide what to invest in, why they invest, and how they evaluate opportunities — separate from the specific products they may use to implement them.
The Five Strategies
5Index Investing
Follow a market index instead of selecting individual securities.
Value Investing
Look for investments that appear priced below their estimated fundamental value.
Growth Investing
Focus on businesses with strong growth potential.
Dividend Investing
Focus on investments that generate sustainable dividend income.
Momentum Investing
Focus on assets showing strong relative price performance.
Strategy Comparison
| Strategy | Main Focus | Typical Decision Driver |
|---|---|---|
| Index Investing | Follow an index | Broad market exposure |
| Value Investing | Valuation | Price vs estimated value |
| Growth Investing | Business growth | Future growth potential |
| Dividend Investing | Distributions | Sustainable income/dividend growth |
| Momentum Investing | Price strength | Recent/relative performance |
No strategy is universally superior — each performs differently depending on market conditions, implementation, valuation, costs, time horizon, and investor behaviour.
Strategies Can Overlap
These are approaches, not mutually exclusive product categories. An investor could combine index investing with a long-term holding period, pair value investing with dividend investing, or apply growth investing alongside momentum characteristics. This page keeps them separate for clarity — in practice, investors often blend elements of more than one.